We recently spoke with Tony Hue, Community Manager for Disqus, about how he builds weekly email newsletters for the company.
What is Disqus?
If you’re unfamiliar with Disqus, take a quick scroll down and you’ll find them at the bottom of every blog post we create. They help readers add comments and create discussions!
Who is Tony?
First off, no relation to Tony, Toni, Toné.
Tony Hue joined Disqus in the summer of 2014 as the Community Manager. He oversees four major areas: community building, social media, events, and content marketing.
He works closely with their product and support teams around the development and rollout of new releases. He also spends a lot of time thinking about the story he will tell users, publishers, and advertisers through the products they build. He figures out how this fits into their mission of building a fun place on the web for quality discussions and finding great communities.
Goodbits: How did you find out about us?
Tony: I was in the midst of revamping our email newsletter, The Disqus Weekly, and was using a bevy of tools including Trello, Buzzsumo, Evernote, and Feedly to curate content. There was a ton of overhead and I spent at least 3–4 hours a week building the newsletter. I was desperate for a simpler solution that would both save me time and produce a higher quality newsletter; that’s when I read about Goodbits on the Buffer blog.
Goodbits radically simplified my content curation by eliminating redundant tasks like extracting article titles, excerpts, and thumbnail images. Previously, I would manually add links as individual cards in Trello, then create a plain text newsletter draft in Evernote, copy that over to Mailchimp, and then format the content by navigating unsightly email HTML (yes, I don’t know how I maintained my sanity). With Goodbits, all I have to do is click a couple of buttons and call it a day. Best of all, I rarely have to touch the HTML.
Goodbits: So, how much time do you save building your newsletter using our app?
Tony: Broken down, I spend about 15-20 minutes a day looking through Feedly and other news sources. Goodbits has helped me save at least an hour and so I now spend 2-3 hours a week on the newsletter.
Goodbits: I think it’s time for some team collaboration to cut that down even further! What kind of links do you share in your newsletter?
Tony: The Disqus Weekly is a collection of the most interesting stories and discussions on the Disqus network. The 3 million+ sites that use Disqus cover a wide range of topics including news & politics, business & technology, entertainment, and science. We want to help our users discover rich communities and discussions that they would be interested in and thus, The Disqus Weekly was born.
Goodbits: Sign me up! Now where exactly do I do that?
Tony: Click here to sign up for The Disqus Weekly.
Goodbits: What feature would you love for us to add?
Tony: Editable email content preview. Especially for mobile users and email newsletters you receive on a regular basis; the preview snippet is an opportunity to capture people’s interest on the contents awaiting them.
Goodbits: We’ve been a bit busy with our last integration but we’re on it, Tony! One last question — anything cool up and coming at Disqus?
Tony: Yes! We’re hosting our next public Game Night event at Disqus HQ on Tuesday, February 4th, at 6:30pm. If you like food, good company, board games and you’re in San Francisco, RSVP HERE.