When an email open rate of 20% is something to celebrate, then there is plenty of room for improvement. We have all heard the email ‘death knell’ at some point in our careers, and it’s true that using email for personal communication is decreasing. That doesn’t mean that marketing should abandon ship just yet.

People are not only happy to receive a brand’s email in their inbox, they are growing increasingly comfortable with buying from emails as well.

Custora E-Commerce Customer Acquisition Snapshot, Q2 2013
Image from Custora E-Commerce Customer Acquisition Snapshot, Q2 2013

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Building newsletters shouldn’t mean learning HTML.

Not long ago we wanted to build a curated list of good reads. When we set to work, it involved a manual process of rounding up the content we wanted to share, lots of copying and pasting between spreadsheets, and then editing in our email service.

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